Enhancement of Existing Communications Channels Introduces New Area of Focus
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Client: Aeronautics Industry Association/National Defense Industrial Association
Issue: AIA and NDIA created a joint committee to create future scientists and engineers by attracting students to study science, technology, engineering and math (STEM). These industries are faced with a shortage of scientists and engineers and, therefore, must focus on building their own future workforce.
Solution: A communications campaign was launched which includes a monthly column, “STEM News” in National Defense Magazine, a new STEM-related portion to both AIA’s and NDIA’s websites, new STEM-related courses for the National Training and Simulation Association and the IT/TSEC Conference.
Outcome: The AIA/NDIA STEM Education Committee gained exposure and was instrumental in creating the Business & Industry STEM Education Coalition. This organization launched in D.C. in March, 2010 and has members from various factions including the government, education, science, technology, and entertainment industries. Their goal is to double the number of Bachelor’s degrees received in science in math by 2020.
Industry Expertise | Specialties
Entertainment Industry Exposure
We pride ourselves on connecting companies with the entertainment industry in order to get your product or message the visibility and exposure it deserves. We do this by:
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Creating your display booths and connecting you with television award show celebrity gift events. Celebrity endorsements mean greater value for your products!
Producing your events at theme park properties worldwide. Add sizzle to your events at the most enticing locations for event attendees!
STEM (science, technology, engineering and math) Education Consulting
President Obama's $4 billion "Educate to Innovate" program was launched in 2009 and promises to put extreme focus on our nation's need to create more U.S. scientists and engineers. We hold key positions on both the Aeronautics Industry Association/National Defense Industrial Association STEM Education Workforce and the new Business & Industry STEM Education Coalition. Let us connect you to STEM-focused companies, government entities, associations and entertainment industry executives to help advance your goals in STEM education!



















