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    and Marketing Planning
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    and Training Module Design
  • Media Production
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  • Experiential Marketing Show Production
  • STEM Education Consulting

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    541613, 512110, 541611
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  • Television Shows, Commercials, Interstitials and Public Service Announcements
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    Videos, Simulation Training, Web Design, Social Media, and Facilitated Training Sessions
  • Print Campaigns
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Walt Disney World Cast Members Embrace Cultural and Organizational Changes

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CLIENT: Walt Disney World

ISSUE: Walt Disney World needed to communicate three major compensation and cultural changes to its over 60,000 cast members in Orlando, FL, including a cultural change to identify core competencies by which all cast members would be hired, paid and promoted.

SOLUTION: A pilot group of cast members representing the technical and administrative disciplines was identified and both discipline-specific and shared competencies were identified.  Representatives from both pilot groups were identified and became spokespeople for the competency campaign. They were showcased in all communication media including videos, booklets, laminated terminology cards, train-the-trainer modules, staged presentations, intranet sites and articles in “Eyes and Ears”, the internal newspaper for Walt Disney World cast members. Representatives were awarded pins, recognition and bonuses for participating in the two-year process.

OUTCOME: Identification and roll-out of the competencies were completed on schedule.

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Industry Expertise | Specialties


Entertainment Industry Exposure

We pride ourselves on connecting companies with the entertainment industry in order to get your product or message the visibility and exposure it deserves.  We do this by:

    Creating your display booths and connecting you with television award show celebrity gift events.  Celebrity endorsements mean greater value for your products!

Producing your events at theme park properties worldwide.  Add sizzle to your events at the most enticing locations for event attendees!

 

 

STEM (science, technology, engineering and math) Education Consulting

President Obama's $4 billion "Educate to Innovate" program was launched in 2009 and promises to put extreme focus on our nation's need to create more U.S. scientists and engineers.  We hold key positions on both the Aeronautics Industry Association/National Defense Industrial Association STEM Education Workforce and the new Business & Industry STEM Education Coalition.  Let us connect you to STEM-focused companies, government entities, associations and entertainment industry executives to help advance your goals in STEM education!