Touring Show Takes Products Directly to Consumers
CLIENT: Tupperware
ISSUE: Tupperware needed to reinvigorate its North American sales and introduce a new line of products.
SOLUTION: A touring, experiential marketing show was produced and housed in a 53 foot long hydraulic trailer. The exhibit consisted of videos, product displays, and test kitchens where celebrity chefs demonstrated cooking techniques using Tupperware products. Guest demographics were collected via interactive kiosks and recruiters were onsite to capture new sales reps and hosts. The show traveled to over 35 events across the nation and advance book signings for the celebrity chefs were scheduled at Borders, Waldon Books, Barnes and Nobel stores.
OUTCOME: Demographic data gathered via interactive kiosks inside the marketing vehicle created a current customer/sales rep database for Tupperware had not previously existed. Media exposure gained at each event on the tour exposed Tupperware to a DMA reach of over 45 million consumers with projected sales increases of $8 million over three years.
Industry Expertise | Specialties
Entertainment Industry Exposure
We pride ourselves on connecting companies with the entertainment industry in order to get your product or message the visibility and exposure it deserves. We do this by:
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Creating your display booths and connecting you with television award show celebrity gift events. Celebrity endorsements mean greater value for your products!
Producing your events at theme park properties worldwide. Add sizzle to your events at the most enticing locations for event attendees!
STEM (science, technology, engineering and math) Education Consulting
President Obama's $4 billion "Educate to Innovate" program was launched in 2009 and promises to put extreme focus on our nation's need to create more U.S. scientists and engineers. We hold key positions on both the Aeronautics Industry Association/National Defense Industrial Association STEM Education Workforce and the new Business & Industry STEM Education Coalition. Let us connect you to STEM-focused companies, government entities, associations and entertainment industry executives to help advance your goals in STEM education!



















