Touring Show Takes Products Directly to Consumers
CLIENT: Tupperware
ISSUE: Tupperware needed to reinvigorate its North American sales and introduce a new line of products.
SOLUTION: A touring, experiential marketing show was produced and housed in a 53 foot long hydraulic trailer. The exhibit consisted of videos, product displays, and test kitchens where celebrity chefs demonstrated cooking techniques using Tupperware products. Guest demographics were collected via interactive kiosks and recruiters were onsite to capture new sales reps and hosts. The show traveled to over 35 events across the nation and advance book signings for the celebrity chefs were scheduled at Borders, Waldon Books, Barnes and Nobel stores.
OUTCOME: Demographic data gathered via interactive kiosks inside the marketing vehicle created a current customer/sales rep database for Tupperware had not previously existed. Media exposure gained at each event on the tour exposed Tupperware to a DMA reach of over 45 million consumers with projected sales increases of $8 million over three years.
