Military Meets Computer Gamers at Conference in Orlando

CLIENT: Walt Disney World and the entertainment industry.

ISSUE: In answer to the Serious Games Conference held annually in D.C., the entertainment industry desired to take the lead in offering animation and interactive video production skills for government and military training and simulation.

SOLUTION: The G.A.M.E.S Synergy Summit was created to bring together principles from the government, academia, military, entertainment and simulation communities in Orlando, FL.  The 3-day event included general sessions, workshops and a trade show showcasing notables from each audience segment.

OUTCOME: Numerous business partnerships were formed at various levels, including consulting agreements between Disney id.e.a.s. and  PEO-STRI in the design of simulation training creative facilities near Orlando, FL.  The number of attendees more than doubled (2,000 – 4,500 attendees) the second year of the summit.  The number of government and military-related jobs posted on www.marymargaret.com tripled in the first three weeks following the summit.